Some say to “dumb it down” when speaking to less technical decision-makers.
Wrong.
Technical Communication that fails:
Accelerated insulation degradation is increasing the probability of unplanned transformer failure.
Dumbing it down also fails:
The transformer is wearing out faster than expected.
WHY IT MATTERS WINS EVERY TIME
If this transformer fails, tens of thousands of customers lose service, restoration could extend several days depending on spare availability, emergency replacement drives significantly higher costs, regulators initiate a review tied to reliability performance, and the utility absorbs measurable financial and reputational impact.
Wrong.
Technical Communication that fails:
Accelerated insulation degradation is increasing the probability of unplanned transformer failure.
Dumbing it down also fails:
The transformer is wearing out faster than expected.
WHY IT MATTERS WINS EVERY TIME
If this transformer fails, tens of thousands of customers lose service, restoration could extend several days depending on spare availability, emergency replacement drives significantly higher costs, regulators initiate a review tied to reliability performance, and the utility absorbs measurable financial and reputational impact.