Technical professionals take pride in their craft, their knowledge. It’s what got them hired.

If the data is solid, they believe they’re standing on solid ground. The data is their badge of honor, what they’ve spent countless hours building.

When stakes are high, many technical professionals want to make it abundantly clear how and why they reached the conclusion they came to. Hence, the weeds.

It gets worse from there. They don’t just get into the weeds; they get into process, walking through how and why they arrived at the recommendation. Kept technical, it loses its punch.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭 𝐭𝐡𝐚𝐭 𝐜𝐨𝐬𝐭𝐬 𝐭𝐡𝐞𝐦. 𝐓𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐞𝐫 𝐢𝐬𝐧’𝐭 𝐠𝐫𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬. 𝐓𝐡𝐞𝐲’𝐫𝐞 𝐠𝐫𝐚𝐝𝐢𝐧𝐠 𝐰𝐡𝐞𝐭𝐡𝐞𝐫 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐚𝐜𝐭 𝐨𝐧 𝐢𝐭. 𝐄𝐯𝐞𝐫𝐲 𝐦𝐢𝐧𝐮𝐭𝐞 𝐬𝐩𝐞𝐧𝐭 𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤 𝐢𝐬 𝐚 𝐦𝐢𝐧𝐮𝐭𝐞 𝐧𝐨𝐭 𝐬𝐩𝐞𝐧𝐭 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐚𝐬𝐞.